Branding Project
Fun Facts About Mobile Media
Average person spends about 400 hours per year on the internet, with about one-quarter of the time spent on social media sites.
Over 285 million mobile phones were operating in the U.S. in 2011, of which about 34% were smartphones. Business end users accounted for nearly 60% of smartphone users in 2011, but consumer end users will make up a larger majority by 2016.
Mobile content & access is the largest of the three broad mobile & social media sectors, accounting for more than 85% of all annual revenues.
By year-end 2016, U.S. mobile & social media is expected to account for nearly 10% of total communications industry revenue of more than $1.4 trillion, growing about 20 times faster than the overall industry during the 2006-2016 period.
Over 285 million mobile phones were operating in the U.S. in 2011, of which about 34% were smartphones. Business end users accounted for nearly 60% of smartphone users in 2011, but consumer end users will make up a larger majority by 2016.
Mobile content & access is the largest of the three broad mobile & social media sectors, accounting for more than 85% of all annual revenues.
By year-end 2016, U.S. mobile & social media is expected to account for nearly 10% of total communications industry revenue of more than $1.4 trillion, growing about 20 times faster than the overall industry during the 2006-2016 period.
Companies Taking Mobile Media Seriously
-IBM Global Business Services is now offering something called a "Mobile Strategy Accelerator"
-IBM starts a new initiative called "Smarter Commerce"
-Does a certain consumer use a tablet more or a mobile smartphone more to makes purchases?
-TalkTalk, Roca Group, Blue Chip Holiday to use this initiative to focus on the individual
-WebSphere Commerce to create easy access mobile storefronts
-"We are living in the mobile and social age, where consumers are turning to friends for product advice and their smartphone and tablet to make purchases," said Craig Hayman, general manager, IBM Industry Solutions.
-IBM starts a new initiative called "Smarter Commerce"
-Does a certain consumer use a tablet more or a mobile smartphone more to makes purchases?
-TalkTalk, Roca Group, Blue Chip Holiday to use this initiative to focus on the individual
-WebSphere Commerce to create easy access mobile storefronts
-"We are living in the mobile and social age, where consumers are turning to friends for product advice and their smartphone and tablet to make purchases," said Craig Hayman, general manager, IBM Industry Solutions.
The North Face. Never Stop Exploring.
Bibliography
-Research and markets: U.S. mobile & social media forecast 2012-2016. (2012, May 03). M2 Presswire, Retrieved from http://search.proquest.com/docview/1010619740?accountid=100.
-IBM; IBM smarter commerce helps chief marketing officers engage the individual on mobile and social media channels. (2012). Computers, Networks & Communications, , 371. Retrieved from http://search.proquest.com/docview/1017660094?accountid=100.
-http://www.thenorthface.com/en_US/our-story/
-The North Face iPhone App
-http://www.youtube.com/watch?v=s3IQx-L9vDY&feature=player_embedded
-http://www.youtube.com/watch?feature=player_embedded&v=uxzQPmrkCyM
-IBM; IBM smarter commerce helps chief marketing officers engage the individual on mobile and social media channels. (2012). Computers, Networks & Communications, , 371. Retrieved from http://search.proquest.com/docview/1017660094?accountid=100.
-http://www.thenorthface.com/en_US/our-story/
-The North Face iPhone App
-http://www.youtube.com/watch?v=s3IQx-L9vDY&feature=player_embedded
-http://www.youtube.com/watch?feature=player_embedded&v=uxzQPmrkCyM